Promotion

MEDIA KIT

Why Do We Need a Media Kit?

  • Announce the arrival of the new computers.
  • Tell the “story” of how the computers can be used to help community members job hunt, access court records, find health information, take advantage of educational
    opportunities, etc.
  • Invite the public to attend training sessions/workshops.
  • Publicize an open house to “show-off” the computers
  • Recruit volunteers to assist with computer maintenance, training, etc.

How Do We Get Media Attention?

  • Develop media contact lists for the media outlets in your area
    • Radio
    • TV
    • Newspapers and other print publications
  • Distribute News Releases:

    Some Results from News Releases:

  • Sample Lexington Clipper Herald news article announcing the arrival of new computers and the Lexington Clipper Herald news article announcing the launch of the library public computer center. ( thanks, Kathy Thomsen)
  • Sample Lincoln Journal Star news article announcing the Open House celebrating the new laptop learning center. (thanks, Julie Beno)
  • Sample Sandhillsexpress.com news article with photos announcing the Broken Bow Public Library Open House celebrating the new laptop learning center. (thanks, Joan Birnie)
  • Holt County Independent Newspaper article, covering O’Neill Public Library Open House and Training on Online Legal Resources (Thanks O’Neill Public Library Director Becky Cemper and Janet Bancroft, Office of the State Court Administrator)
  • Scottsbluff Star Herald Newspaper article, announcing upcoming Lied Scottsbluff Public Library Open House and Training on Online Legal Resources (Thanks Library Director Abby Yellman and Janet Bancroft, Office of the State Court Administrator)
  • Send out special invitations
  • Sample invitation, as used for Lied Scottsbluff Public Library Open House and Training on Online Legal Resources (Thanks Lied Scottsbluff Public Library Director Abby Yellman and Janet Bancroft, Office of the State Court Administrator)
  • Sample invitation, as used for Wayne Public Library Open House (thanks, Lauran Lofgren)
  • Sample invitation (GordonSampleOpenHouseInviteJan2012), as used for Gordon City Library Open House (thanks, Maria Kling)
  • Sample invitation, as used for Oakland Public Library Open House (thanks, Rosa Schmidt)
  • Sample invitation, as used for Lied Scottsbluff Public Library Open House and Training on Online Legal Resources (Thanks Lied Scottsbluff Public Library Director Abby Yellman and Janet Bancroft, Office of the State Court Administrator)
  • Sample invitation, as used for Lexington Public Library Training on Online Legal Resources (Thanks, Lexington Public Library Director Kathy Thomsen and Janet Bancroft, Office of the State Court Administrator.)

What Other Promotional Ideas And Resources Are Available?

Signage for the library

  • Sample Poster, as used for Microsoft Skills Training in Spanish presented by the Center for Rural Affiairs at Wakefield’s Garner Public Library
  • Flyers and posters (fill in the blank) : 8.5 x 11 [PDF], 8.5 x 14 [PDF], 11 x 17 [PDF]
  • Sample poster, as used for Rock County Public Library Open House (thanks, Evy Ost)
  • Sample poster, as used for Wahoo Public Library Open House (thanks, Denise Lawver)
  • Sample poster, as used for Clay Center Public Library Open House (thanks, Cheryl Green)

Other Tools

Other Samples

  • Scavenger Hunt from Hruska Memorial Library (David City) Open House
  • Sample Photo Collage of Central City Public Library’s Open House. (Thanks, Central City Public Library Director Sara Lee.)

 

  • Specialized promotional materials for:
  • *Learning Activities@ your library® 
  • **Wireless Hotspot @ your library®
  • ***Easy Reading Computers @ your library® (AKA ADA Computers)

 

Send Us Your Feedback!

  • Tell a story about a customer or ask them to tell the story in their own words
  • * Devin (age 13) wrote this note (PiercePLDevinnoteMar2012) to the Lied Pierce Public Library (thanks, Dawnn Tucker)
  • Tell us what you need to promote your public computer center
  • Contact Mary Jo Ryan, Nebraska Library Commission Communications Coordinator, 402-471-3434 or 800-307-2665, e-mail: maryjo.ryan@nebraska.gov.

This project was supported in part by the Department of Commerce National Telecommunications and Information Administration (NTIA) Broadband Technology Opportunities Program (BTOP), funded by the American Recovery and Reinvestment Act (ARRA), and the Bill and Melinda Gates Foundation, as administered by the Nebraska Library Commission.

 

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